Victoria Hislop’s bestselling The Island (Headline) and its sequel have been celebrated with a series of projections across London including Marble Arch and the dome of St Paul’s Cathedral.
The Island closes with a dramatic scene on 25th August 1957; the sequel, One August Night (Headline), opens at that same point.
To celebrate the paperback publication of One August Night and its sales success so far, Headline worked with street advertising agency Jack Arts along with designer Sam Habib at Ascetic Studios to create a series of video projections based on the cover imagery of the novel.
The projections were seen at four sites across the capital between 8.30pm and midnight on 25th August.
Fergus Edmondson, marketing director at Headline, said: “25th August 1957 is a pivotal date in One August Night and we knew we wanted our campaign to include some eye-catching activity on our very own ‘August night’. The projections are the latest piece of activity in a multi-platform 360-degree campaign that has been running throughout the summer, reaching Victoria Hislop readers everywhere, and generating huge fan excitement around the sequel to her much-loved classic, The Island.”
Hislop said: “What an amazing sight to see animated illuminations of the book cover on Marble Arch, St Paul's and the National Theatre. I will never forget it.”
Last year marked 15 years since the first publication of The Island, inspired by Hislop’s visit to Spinalonga, the abandoned Greek leprosy colony. It spent 25 weeks in the Sunday Times Top Ten, with eight of those at number one, and was also adapted as a 26-part Greek TV series.