US print sales stay stable amid lockdowns

US print sales stay stable amid lockdowns

Physical books sales in the United States are holding up in the wake of the coronavirus pandemic, with NPD BookScan reporting that 166.9 million units had been sold in 2020 through the week ending 11th April, just a 1.3% decline on the same period in 2019.

In fact, print sales in the week ending 11th April actually rose 2.8% over the same week in 2019 with 12.5 million units rung through the tills. This was boosted by both Easter book buying and a massive spike in children's schools titles, with NPD's Juvenile Non-Fiction category jumping 80% week-on-week to 2.2 million copies sold. 


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