The Times Literary Supplement has opened a new online shop selling books, prints of its covers and illustrations alongside branded merchandise.
Launched through e-commerce firm Monwell, which also provides bookshops for the Guardian and Archant, fulfilment for the new shop is provided by Gardners.
The TLS said its shop will be a “stylish and exciting reflection” of its brand, showcasing books featured in the magazine's pages.
Editor and publisher Stig Abell said: “It is important to us that we launch new ventures with ambition, beauty and elegance. And we think that, with Monwell, we have the ability to do that here. Hopefully, people will find some lovely books, as well as bit of merchandise, and have a good experience doing so.”
Nick Sidwell, co-founder of Monwell, added: “We are delighted to be launching a new shop with such a leading literary authority. There is a wonderful chance here to bring readers a brilliant online shop, with some beautiful products and a range of books reflecting the intelligence and inquisitiveness of the TLS. We’re really looking forward to making the most of the opportunity with Gardners and all the publishers we work closely with.”