Simon & Schuster Children’s Books is to launch an audiobook partnership with the Daily Mail.
Beginning on 1st March, the partnership will run in print, digital, and in-app, promoted to the Daily Mail’s readership. It will also feature a retail tie-in with Waterstones, with a campaign fronted by children’s author and actor Ben Miller.
Six audiobooks will be available to Daily Mail readers and subscribers, with a new book released every day from 1st to 6th March. The titles will be available for download for nine weeks. The audiobooks are The Boy Who Made the World Disappear by Ben Miller, Pizazz by Sophy Henn, Dragon Mountain by Katie and Kevin Tsang, A Pinch of Magic by Michelle Harrison, Sky Song by Abi Elphinstone and Hamish and the Neverpeople by Danny Wallace.
The titles selected for the partnership aim appeal to children aged seven to 12. The partnership will also feature opportunities for further reading, with a select title from each author available for half price from 1st to 12th March at Waterstones online. The half-price offer will be redeemable with a code from the Daily Mail.
Rachel Denwood, m.d. at S&S Children’s Books, said: "We are thrilled to partner with the Daily Mail to bring families this wonderful array of contemporary children’s books. Now more than ever stories can bring families together and lift spirits, as well as help young people navigate the challenges of our changed world – building empathy and offering escape, adventure, wonder and entertainment."
Miller added: "Reading for pleasure, the power of imagination and being able to share stories as a family is a cause really close to my heart. I am passionate about sharing stories with my own children and I’m delighted that this partnership will reach so many children across the UK."
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