The Robinson Psychology list is celebrating the 25th anniversary of its Overcoming series of self-help books by revamping and rebranding the Overcoming website. It has also created a supporting app and completed a programme of new editions with "contemporary" new cover designs.
Launched on Monday (29th January), the new mobile responsive Overcoming website has dual functionality in providing a catalogue of relevant titles for both consumer and practitioner audiences. It will assist people struggling with mental health conditions themselves to find information and support on specific disorders with recommendations for related titles, and it will help health professionals in finding downloadable resources to use with their clients with a mailing list they can sign up to.
As well as segmented customer relationship management (CRM) lists for both patients and doctors, the site has been updated with 'click to buy' buttons directly from Amazon; the ability to filter books in the series by disorder, therapeutic approach and brand; links to download the Overcoming app; a blog, which will be regularly updated with "timely and informative" articles and posts; and a regularly updated Twitter feed from the editorial director of Robinson Psychology.
The Ovecoming series was established in 1993 when Nick Robinson published Professor Peter Cooper’s Bulimia Nervosa and Binge-Eating. The books are guided by principles of cognitive behavioural therapy (CBT), as applied to common mental health conditions.
According to Robinson, the series has sold in excess of 1.5m copies, and a number have been recommended under the Reading Well Books on Prescription scheme delivered by The Reading Agency and the Society of Chief Librarians with funding from Arts Council England and Wellcome.
Andrew McAleer, editorial director of Robinson, commented: “It is hugely exciting to unveil the new look and smoother functionality of the Overcoming website and to herald the success of this market-leading list of books in its 25th year. These titles have sold more than 1.5 million copies, and have helped many, many people with mental health problems.”