Former Waterstones children's laureate Chris Riddell is to join reading charity BookTrust as an ambassador.
Riddell, also a political cartoonist for The Observer, will continue championing the value and "immense benefits" of reading for pleasure and encouraging children to "get lost in the world of books" in his role with the literacy charity.
His ambassadorship will last for five years and Riddell will attend a variety of events, visit cared for children who are part of the Letterbox programme, take part in library Rhyme Time sessions and provide written content and illustrations to encourage more families to read together during this time.
Riddell said he would continue his work as an author and illustrator and remain a "dedicated advocate" for libraries. Talking about the importance of reading, he said: “Books are like doors, you can open them and step into another place...or time...or world.”
"I'm in a perfect place to become BookTrust's ambassador after my two years as children's laureate," Riddell said. "I want to be a bridge between creators of beautiful books and children whose lives can be changed by a love of reading. I'm looking forward to working with authors, illustrators and with BookTrust in their mission to transform lives by getting children and families reading.”
Diana Gerald, c.e.o. of BookTrust, added: “We’re delighted to welcome Chris to BookTrust. His books and illustrations are loved by children of all ages. We are so looking forward to working with him because of his commitment, passion and incredible energy to do whatever it takes to help us achieve our mission to get all children reading. Thank you Chris for coming on board, we are so excited about what we can achieve together.”