The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night today (23rd April).
According to new research by the agency, 72% of people aged 16 to 24 admit lacking the self-control to stop checking their phones. Another 31% of respondents said constant notifications got in the way of reading.
The agency has now launched A Chapter A Day, its campaign to get people reading just a few pages every day, building up to one or two chapters.
Debbie Hicks, creative director at The Reading Agency, said: “Reading is the perfect way to disconnect. This doesn’t mean abandoning your smartphone—there are lots of brilliant audiobooks and e-books that can help you escape into another world.”
"A Chapter A Day aims to help people either get into reading, or get back into reading and it’s about finding ways to switch off from the distractions of daily life—notifications to the TV—when you want to read.”
World Book Night is a national celebration of reading and books that takes place on 23rd April every year, featuring events around the country.
For more on the challenge, visit the Reading Agency website.