Ignore mobile at your peril, Rajan warns indie publishers

Ignore mobile at your peril, Rajan warns indie publishers

It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC.

Giving the first keynote speech at the second day of the IPG’s Spring Conference in Oxfordshire on Thursday (8th March), the former editor of The Independent discussed the publishing industry’s role within the modern media sector.

Many industries are finding it difficult to understand the implications of a shift to mobile, he warned, with people under 35 consuming much more content...

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