Publishers prepare to follow 'hygge' with 'lagom'

Publishers prepare to follow 'hygge' with 'lagom'

Publishers are gearing up a raft of books on "lagom", the Swedish answer to Denmark's "hygge" lifestyle trend which was a hit with readers last year.

Lagom (pronounced "lah-gom") is a Swedish word that means "not too much and not too little, but just the right amount" and is about achieving a happy and healthy balance in all aspects of your life.

A raft of lagom-themed books from publishers will be hitting the shelves this autumn, hoping to replicate the success of the best-selling hygge title: Meik Wiking's The Little Book of Hygge (Penguin Life), which has sold 193,430 copies for £1.2m ...

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