Press opportunities for books have increased, says Leask

Press opportunities for books have increased, says Leask

Media brands have seen their advertising slashed during the pandemic, but press opportunities for books have increased overall, publicist Camilla Leask has said.

Speaking at The Bookseller's Marketing & Publicity Conference on 14th June, Leask said publicists have "had to be even more nimble and vigilant and reactive to meet the fast-paced changes in the media".

Thre Willow Publicity founder, speaking on behalf of Roxhill Media, said: "Nearly every media brand has seen their advertising slashed, resulting in reduced space for editorial while trying to meet their audiences' demands for tru...

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