Bonnier Books UK senior marketing manager Clarissa Pabi is moving to Acast to become the podcast company’s UK content manager.
After five years at Ebury, Pabi joined Kings Road Publishing last April on a fixed-term contract covering maternity leave, working across all its adult non-fiction marketing. She marketed books by Lily Allen, Steve Peters and Michael Fuller, while helping to create Bonnier’s first podcast series and integrating audio into its non-fiction strategy.
Pabi, who starts her new job on 23rd April, said: “Having spent over six years championing the voices of authors, readers and listeners at incredible publishing houses like Bonnier Books and Penguin Random House, I'm excited to be moving into an adjacent voice industry, particularly as we are witnessing an audio-revolution where publishing and marketing strategies are increasing having to be audio-first.
“Acast are the audio specialists and the market leaders in the podcasting space. Having been a huge admirer of their innovative work, inspiring values and rapid growth, I'm excited to be joining their team and bringing publishers, of all varieties, closer to the world of podcasting.”
Last year, Pabi appeared on the first FutureBook40 list and was named a Bookseller Rising Star in 2017. She also convened the sold out Podcast Symposium at FutureBook and has created podcast partnerships for Mostly Lit with the likes of the Times and Sunday Times Cheltenham Literature Festival, BFI and Waterstones.
Sophie Herdman, UK & Ireland content director for Acast said: “Clarissa’s fantastic marketing experience, combined with her knowledge of publishers and independent podcasts make her the perfect person to help drive our content strategy forward in the UK. We’re looking forward to getting started.”
Acast is the world’s largest podcast company, which hosts, monetises and grows more than 3,500 podcasts globally.