New focus for DK Eyewitness

New focus for DK Eyewitness

DK is to relaunch its travel guide series Eyewitness following research into how travellers are using the books. The guides have been comprehensively redesigned for the first time in their 25-year history, with new photos, redesigned covers and clearer layouts. The first 10, including guides to Ireland, Italy, London and New York City, are to be relaunched at the end of September.

DK travel publishing director Georgina Dee, who led the revamp, said: "We have conducted extensive consumer research into the travel guide market, looking at what people buy, why and how. It’s great to hear that ...

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