Marc Randolph, co-founder and first c.e.o. of Netflix, will arrive in London next month to mark the publication of his book telling the inside story of the business.
That Will Never Work – The Birth of Netflix and the Amazing Life of an Idea will be published by Octopus Publishing’s new non-fiction list, Endeavour, on 17th September simultaneously with Little, Brown US. The deal was originally reported in February.
In a five-day publicity campaign, Randolph will participate in a number of print and radio interviews during his five-day stay in London in September with a major national print serial, national print interviews and several radio slots including BBC Radio 2 and BBC London planned. He will appear on BBC Radio 4’s “Today” Programme, followed by BBC “Newsnight” on the same evening. Randolph is also doing talks with Times Plus and the FT .
Endeavour has also launched a competition for those who pre-order, the prize being a one-to-one business mentoring session with Randolph.
That Will Never Work explores how Netflix became a global media game-changer. It includes the story of his meeting with Jeff Bezos at Amazon and the truth behind Randolph stepping down as Netflix c.e.o.
Randolph said at the time of the deal: "I’ll give you an insider’s view of how we took a crazy idea and built it into one of the most disruptive forces in entertainment."