Listening up: Nielsen data shows the audio sector continuing its recent growth

Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Nielsen’s latest Books & Consumers survey, which polls around 3,000 book buyers about individual purchases, has revealed that the audiobook market grew 15% in volume between January and July 2019, against the same period in 2018. In that time, consumers bought 10.3 million audiobooks for a value of £79m. The data firm’s annual Understanding the Audiobook Consumer survey, which explores the attitudes and behaviours of around 2,000 audio consumers, found...

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