Book trade taps Pokémon Go trend

Book trade taps Pokémon Go trend

Official Pokémon publisher Scholastic has been enjoying a surge of interest in licensing, while UK booksellers and libraries are seizing the opportunity to convert wandering gamers into new customers as the Pokémon Go craze takes hold of Britain.

A spokesperson for Scholastic, which has sold almost 500,000 copies between The Official Pokemon Handbook and The Official Pokemon Collector’s Sticker Book combined since their publication, according to Nielsen BookScan, said sales ahead of the game’s launch last week had been “consistently very strong”, with a surge of interest in the licence it ...

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