Indies look to subscription to anchor business in unpredictable market

Indies look to subscription to anchor business in unpredictable market

More and more indie publishers are utilising community-based methods of funding as a way of keeping the lights on. The intimate, fraternity-like nature of subscriptions encourages readers to financially support companies as a whole for a sustained period of time, rather than aiding it short-term with a one-off purchase. Such supporters are a lifeline to many smaller publishers.

Sam Jordison of Norwich-based indie Galley Beggar Press describes the £5,000 a year that comes in from the Galley Buddy subscription scheme as being the difference between "sinking and sailing on". The Galley Buddy ...

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