Hachette Children's Group has renewed its publishing licence for the Rainbow Magic series and acquired translation rights to the series for the first time. Brokered between Megan Larkin, Publisher Series & IP at Hachette's Children's Group and Emily French Ullah, UK Licensing Director at WildBrain CPLG on behalf of IoM Media Ventures Inc and WildBrain Ltd, the deal covers world rights excluding North America and Canada.
Published by HCG for the last 17 years, the series has sold over 40 million copies in the English language and is a permanent fixture atop the Public Lending Right library lending chart. From August 2020, a new programme celebrating religious and cultural diversity will publish. The Festival Fairies will feature Bea the Buddha Day Fairy, Deena the Diwali Fairy, Elisha the Eid Fairy and Hana the Hanukkah Fairy.
Larkin said: “Rainbow Magic has been part of children’s lives for a generation, and is still much-loved for its themes of friendship and magical adventures, its accessibility and collectability – and everyone loves looking for a fairy with their own name! We’re proud to publish this iconic brand and very much look forward to taking it to exciting new places in the coming few years.”
Dana Landy, c.e.o. of animation studio Island of Misfits, the rights holder of the Rainbow Magic property, said: “We look forward to continuing to work together with Hachette and WildBrain CPLG to further expand the global content universe for this iconic brand for years to come.”