HarperCollins' reading programme Collins Big Cat has teamed up with The Scottish Sun to give primary schools in Scotland over £1m worth of free books.
As part of the promotion, every primary school in Scotland will be able to claim a free pack of 105 Big Cat books from authors including Julia Donaldson, Michael Morpurgo and Benjamin Zephaniah, plus downloadable teacher resources, by collecting tokens from The Scottish Sun and The Scottish Sun on Sunday.
The Free Books for Schools promotion launched today (3rd September), and vouchers will be available in both newspapers between Monday 24th September and Sunday 18th November. More details can be found on the promotion’s dedicated website.
The promotion is being supported in The Scottish Sun and The Scottish Sun on Sunday with special coverage including interviews with HarperCollins' authors, a column from John Swinney, Deputy First Minister of Scotland and Cabinet Secretary for Education and Skills, and a feature by a leading academic on Scotland’s literary heritage, as well as a guided tour of the HarperCollins archive in Glasgow. Over 2,000 schools will be eligible to take part and those that that collect 3,500 tokens will be able to claim their free Big Cat reading pack from Collins.
The promotion comes in the wake of the launch of The Literacy Project by HarperCollins c.e.o. and new Publishers Association president Charlie Redmayne. HarperCollins is focusing its attentions on two cities, Stoke and Glasgow, with its employees in Glasgow volunteering to help build young parents' confidence as they introduce their children to reading and literacy.
Colin Hughes, managing director of Collins Learning, said: "With HarperCollins having recently launched The Literacy Project in Glasgow, working with young families in the Early Words Together programme, it is the perfect time to support a campaign that gets parents and children involved and highlights the importance of literacy, making good books accessible to all Scottish Primary School children. Well done to the team for putting together what will be an unmissable campaign."