Hard Wired makes soft landing at Bonnier list 535

Hard Wired makes soft landing at Bonnier list 535

Bonnier Books UK imprint 535 has acquired a title from "business anthropologist" Dr Simon Roberts about "embodied knowledge": the information that is unconsciously picked up by our body and that affects every area of our lives.

Senior editor Oliver Holden-Rea acquired world rights in Hard Wired from Euan Thorneycroft at A M Heath.

Roberts’ work has been covered by the Financial Times, Wall Street Journal and BBC Radio 4.