Granta Books and Granta magazine have launched a new joint website.
Previously the magazine and publisher had separate websites but had been brought closer togehter in recent years largely by featuring more writing from Granta Books authors on the magazine site.
The new website highlights the work of Granta Books authors alongside Granta magazine writers, in a change that rounds off the celebrations of Granta’s 40th anniversary. "This comprehensive redesign of the website leaves it cleaner and easier to navigate," the company said.
The new homepage features news on the publisher’s latest books, alongside selections of excerpts, interviews, Q&As and standalone pieces of fiction, non-fiction, poetry, art and photography all of which is free to access though the magazine’s full 40-year archive is available to subscribers only.
Granta Books is now selling new titles from their frontlist directly from the website alongside every published issue of Granta magazine. Until the end of February, there will be 20% off all available titles.
Sigrid Rausing, Granta publisher and editor of the magazine, said the design should capitalise on the growing online readership: "The new website is the culmination of months of careful planning led by our digital director and online editor Luke Neima, to make sure that all the data and data feeds on our existing websites can merge. The new site will continue to host the digital edition of Granta magazine as well as a wealth of online writing and podcasts, but it will also post information about our books and authors, and advertise publicity events. The magazine site visitor numbers have been climbing steadily in the last few years–the site will continue to act as an influential literary hub for writers and readers around the world, whilst also promoting Granta books and authors, bringing books and magazine closer together."
Bella Lacey, Granta publishing director, said of the web refresh: "In this new, beautiful and easy-to-navigate website visitors will find even more to discover and to inspire, with access to Granta Publications’ whole range of offerings from the magazine to the books."