DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon.
The marketing campaign, promising “an immersive experience, with Nickelodeon branding at its heart”, will promote the range of titles including the Rugrats Guide to Adulting and the Hey Arnold! Guide to Relationships, both of which published in October.
As part of stunt, 10 “visually striking” posters were installed at 10 sites across Camden, Hackney, Hammersmith & Fulham, Islington, Southwark, and Tower Hamlets London sites, each to be accompanied by iconic Nick ‘90s shows theme tunes via a motion sensor. The installations are available to view and experience until 6th December.
The books themselves take direct quotes and stills from the popular TV shows to offer advice on the themes of adulthood and relationships. With “bold and colourful” design, they are described as evoking “playful nostalgia”, packed with throwbacks to the original animated series.
Simon Beecroft, publishing director of DK’s licensing division, said: “We're excited to be supporting our millennial-inspired, 90s throwback Nickelodeon books with a promotion to match. DK strives to do things differently and reach readers in new ways, and these interactive posters around London will turn heads and should inspire the odd post on Instagram.”