Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. 

The brands acquired are Petit Collage, which produces "eco-friendly toys and gifts with high play value" for babies and young children; Ridley’s Games, which covers "imaginative and original" trend-led games for all ages; and Games Room, which focuses on trivia decks and games featuring "bespoke, iconic designs".

The acquisition spans approximately 350 active stock keeping units and more than 10,000 existing retail partners across 60 countries, says the publisher. New products will continue to be produced under the Petit Collage, Ridley’s Games, and Games Room brand identities. 

Tyrrell Mahoney, president of Chronicle Books, said: "The Ridley’s, Petit Collage, and Games Room brands align seamlessly with our mission to spark the passions of adults and children worldwide and will complement Chronicle’s distinctive publishing programme, as well as those of our distribution clients.

"The integration of these three much-loved and admired brands, and the addition of extremely talented members of their creative teams, supports our strategy to serve even wider consumer interests in all types of retail stores and environments."

Paul Taylor, c.e.o. of Wild and Wolf, commented: "We are very excited to have Ridley’s, Petit Collage, and Games Room become a part of the Chronicle Books publishing universe. We have long admired Chronicle for its inventive and diverse range of books, games, and gift products. Its creative ingenuity and sales acumen will propel these popular game and toy brands to new heights in the marketplace."

As result of this deal, Chronicle will establish a subsidiary, Chronicle Books Limited, in the UK and will bring on board a number of Wild and Wolf creative staff to lead and develop the future programme out of Bath, England, and in San Francisco, California.