Sainsbury's and Blackwell's report rise in Christmas book sales

Sainsbury's and Blackwell's report rise in Christmas book sales

Sainsbury’s and Blackwell’s have reported positive book sales over the Christmas period, with Pete Selby, head of books at the supermarket, saying that gift purchases are now "shifting" from other entertainment to books.

Selby told The Bookseller that “broadly speaking” he was “really happy” with how books performed in Sainsbury’s over the Christmas period.

Like Waterstones and Foyles, the supermarket was hit by snow in mid-December, but “fortunately we pulled a lot of it back over the crucial, final 10 days”.

In the four-week run up to Christmas Eve, book sales at Sainsbury’s stores fra...

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