China's 2017 book sales up nearly 15%

China's 2017 book sales up nearly 15%

China's book market boom continued last year, with data monitoring service OpenBook putting the total printed book sales value for 2017 at Rmb80.3bn (£9.23bn), up 14.6% on 2016's total, which itself was a 12.3% rise on 2015’s sales figure. Online bookstore sales rose by a hefty 25.8%, and bricks and mortar sales lifted too, though by just 2.3%.

OpenBook estimates the total market from sales data acquired from over 6,000 online and off-line bookstores across China, calculating totals on list price, without taking into account discounting. 

Children's had just under 25% of the market share ...

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