Broadway becomes Bloomsbury's head of special interest publishing

Broadway becomes Bloomsbury's head of special interest publishing

Sarah Broadway has been appointed to the new role of head of special interest publishing at Bloomsbury.

The publisher said the newly created position was in response to an “excellent growth” in its special interest lists, which it hopes to expand further.

Broadway was global head of sales for the special interest division at the publisher for two years previously, having joined Bloomsbury during a sales department restructure in 2016. Prior to this Broadway was joint m.d. and sales director at Osprey Publishing.

The special interest division encompasses a number of well-known imprints including Adlard Coles, Bloomsbury Caravel, Bloomsbury China, Bloomsbury Continuum, Bloomsbury Wildlife, Bloomsbury Reader, Bloomsbury Sigma, Bloomsbury Sport, Burns & Oates, Helm and Herbert Press. Conway is also included in the division along with Green Tree, Osprey Games, Osprey Publishing, Shire Publications, T&A D Poyser, Reeds, Wisden and Bloomsbury Yearbooks.

Jonathan Glasspool, m.d. of Bloomsbury Academic and Professional, said: “We have seen excellent growth from the special interest lists over the past five years, not least the excellent increase of 16% in revenues last year and this performance is in no small part down to Sarah’s stellar contribution to divisional sales during this period.

“This is an illustrious and eclectic publishing heritage to be inheriting, with some titles in the portfolio whose lifetime is measured in centuries. Sarah’s role will be to grow this vibrant and profitable part of the Bloomsbury portfolio further.” 

Broadway: “During my three years at Bloomsbury I’ve developed a huge admiration for the highly targeted publishing in a number of subject areas and for the talented teams that work in the special interest division. The publishing, sales, marketing and publicity teams have successfully developed new author talent and have expanded into new areas of specialist publishing, whilst nurturing illustrious and centuries-old brands, such as Wisden, Who’s Who and Reeds.”

She added: “I’m thrilled to have this opportunity to help shape the strategy of the business and I look forward to working closely with the publishing and leadership teams to take special interest publishing from strength to strength.”