Brain Freeze takes the top spot again as World Book Day titles bounce

Brain Freeze takes the top spot again as World Book Day titles bounce

Tom Fletcher and Shane Devries’s Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies.

With a 21% boost in volume on the week of World Book Day, Brain Freeze is the event’s first ever number one to increase in sales afterwards—though perhaps not surprising, given the icy weather in the first week of March.

In total, the 10 World Book Day 2018 titles shifted a combined 319,162 copies—27% up on their total the week of World Book Day and only 128 copies off sales of 2016’s tranche for the week of the event.

Gail Honeyma...

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