BookTrust will next month give publishers the opportunity to discuss its latest research into gaps in children’s reading.
The reading charity is teaming up with The Bookseller to host a round table event about its ‘Reading Between the Lines’ research, which examines the reading habits of children and families in relation to their wider attitudes and interests, and offers new insights into how publishers might reach more families.
The research shows that 14% of families in the UK still find reading a struggle. Neither the parents nor the children are actively engaged in reading and they prefer to hear or see stories rather than read a book.
Another 31% of families see the importance of reading but are often distracted by digital entertainment. They prioritise fun and often choose books related the films, TV and games. The parents know books can help children wind down at the end of the day but may struggle to put that practice into place.
Out of the remaining 55% of families surveyed for the report, only 30% were highly engaged, so are passionate and enthusiastic readers, and 25% were engaged. The latter group know books are an important part of life but may not relish the idea of reading on a regular basis.
The round table event, which will take place at the Publishers Association on 5th June at 2:30pm, will provide a forum for publishers to discuss BookTrust’s findings and suggest solutions to help families love reading. Those ideas, along with the research, will then be presented at The Bookseller’s Children’s Conference on 24th September in London.
Jill Coleman, BookTrust’s Director of Children’s Books, said: “This research gives us a fascinating picture of how family life relates to children’s reading and offers some intriguing clues on how to reach a wider audience. We want to work with publishers to use these insights to get more children reading. Together we could really make a difference.”
Charlotte Eyre, children’s editor at The Bookseller magazine, added: “We are thrilled to be working with BookTrust on its ‘Reading Between the Lines’ research. The findings from the event will be presented at The Bookseller’s Children’s Conference in September, giving attendees an industry-wide audience platform for their ideas. We hope that by working together we can help publishers achieve their common goal: helping children find and nurture a love of reading.”
For more information about taking part in the round table event contact Charlotte Copping at Copping at BookTrust via email (Charlotte.Copping@booktrust.org.uk).