Trade should not assume pandemic success will continue, LBF hears

Trade should not assume pandemic success will continue, LBF hears

Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard. 

David Hetherington, vice-president of global business development for Books International, a leading provider of international manufacturing and distribution services to publishers, cautioned against what he called "irrational exuberance" in a discussion on mitigating risk in the book and content supply chain as part of London Book Fair’s online offering on 1st July. 

He told delegates: "There's quite a bit of publicity about what a...

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