Bookouture will publish Why the F*ck Can’t I Change? by neuroscientist and behavioural coach Dr Gabija Toleikyte under its new non-fiction imprint, Thread.
Publisher Claire Bord acquired world English language rights from literary agent Kate Barker.
Using a combination of neuroscientific research and practical brain-based strategies, Toleikyte will explore how and why people form certain behaviours and why they often repeat mistakes, sharing steps that will help readers change and form new patterns of behaviour.
Bord said: "Most of us want to change something about ourselves and I’m really excited to be publishing a book that I know will have universal global appeal."
Toleikyte commented: "I would love this book to reach many people who are longing for a fun, practical and insightful read to help them get unstuck in their pursuits of being their best selves. And I feel that Bookouture with its strong digital marketing presence and creative approach to publishing will make it happen."
Why the F*ck Can’t I Change? will be published in January 2021 in e-book, audio and paperback.