The Booker bounce: Longlist titles rise in sales and acclaim

The Booker bounce: Longlist titles rise in sales and acclaim

The Booker Prize longlist has triggered a rise in sales and widespread acclaim for the titles with Valeria Luiselli’s Lost Children Archive (Fourth Estate) enjoying a huge 852% increase in sales. 

As the most high-profile award in UK publishing, the Booker Prize has a dramatic effect on the winner’s sales. Last year’s Milkman (Faber) had sold just 5,619 copies before the mid-October 2018 announcement—it has now sold 223,527 across all print editions. This year’s award cycle is still in its infancy, though the sales momentum can start early on—witness the rise and rise of Graeme Macrae Burn...

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