Bonnier Publishing partners with Disney on new range

Bonnier Publishing partners with Disney on new range

Bonnier Publishing is partnering with Disney to publish a new range of titles in the UK from autumn 2017. 

The publisher will develop, sell and distribute a wide range of formats based on Disney franchises to the UK market. Franchises include: Disney Baby, Disney Princess, Disney’s Frozen, Pixar favourites including 101 Dalmatians, Jungle Book, Winnie the Pooh and classic characters Mickey Mouse & Friends.

Bonnier Publishing will continue to publish popular existing formats, including activity books, adult and children’s colouring books, arts and craft books, board books, gift sets and story books.

The publisher will also be expanding the consumer offering for adult gifting with new formats for the UK market under its trends imprint, Studio Press, including illustrated reference books,.

Perminder Mann, c.e.o., Bonnier Publishing UK, claimed Bonnier Publishing was "the only publisher with strong expertise across both trade and mass markets" and therefore "ideally positioned" to take Disney's publishing to "the next level".

“Disney is one of the world’s leading children’s brands and so we’re naturally thrilled to be working with them to bring their books to an even wider audience than before," said Mann. 

"We firmly believe in ‘publishing for everyone’ and, as the only publisher with strong expertise across both trade and mass markets, we’re ideally positioned to take Disney’s publishing to the next level.”

A range of tie-in books based on the new Disney film, Coco, will launch in early 2018 followed by a full roll out in spring/ summer 2018, ahead of the release of The Incredibles 2, the follow-up to 2004 blockbuster The Incredibles.

The deal follows the appointment of Paul Gregory as the new chief executive of Igloo Books Group this summer, who in his previous role as former president and c.o.o. of Parragon was credited with signing the Disney master publishing licence in the UK in 2004.