Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity.
The role, based in London, will report to Kathleen Farrar, managing director for group sales and marketing, and brings together the consumer children’s and adult marketing and PR functions under one line manager.
Farrar said that the role was created to "drive strategic thinking and long term campaign implementation" for the publisher's authors and illustrators across its marketing and PR functions.
Hill has been marketing director at Penguin Press for 10 years, where she managed an award-winning team who worked on campaigns for high-profile and bestselling authors such as Carlo Rovelli, Malcolm Gladwell, Naomi Klein, Michael Lewis and Daniel Kahneman. Hill also oversaw marketing and branding for the Penguin Classics list.
Hill started her publishing career in New Zealand before moving to London and has worked in a variety of international and UK-focused marketing and publicity roles.
"Nicola’s wealth of experience will enhance our talented and dynamic internal teams and drive our external campaigns", said Farrar.
Hill said she was "thrilled" to be joining Bloomsbury in the new role.
"I’ve long admired its commitment to publishing extraordinary authors with great flair and energy", said Hill. "For ten years at Penguin Press, I have had the privilege of working with wonderful authors and incredible colleagues. I love working with original, creative publishing and to bring everyone together to drive bestseller success by creating the most extraordinary campaigns, and I very much look forward to joining Bloomsbury at such an exciting time of growth for this singular independent publisher."