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6th February 20266th February 2026
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Stream 1

PANEL: Cultural Confidence: Ensuring our campaigns for writers of colour are reaching their readers

Mon Jun 30, 202514:40 - 15:30
Chair
Vicki Watson
Marketing director
HarperFiction
Speakers
Duro Oye
CEO & founder
2020 Levels
Mia Oakley
Marketing manager
Bloomsbury
Nancy Adimora
Founder
OtherStories
Sabah Khan
Publicity director, adult
Simon & Schuster UK
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In partnership with Dark Matter.

 

This panel takes a close look at the multi-pronged approach needed to ensure that books written by writers of colour are reaching the right audience. Whether via improved recruitment and, crucially, retention of team members with lived experience, working with the right agencies and partners, or upskilling our existing teams and building their confidence for reaching out to new communities, it’s evident there’s work to be done to ensure that everyone - from writers to readers, marketers to publicists - thrives.