PANEL: Changing Lines: The shape-shifting, overlapping roles of sales, marketing & publicity

Over the years we’ve seen an increasing change and overlap in the roles of our marketing, publicity and sales teams - whether that’s an increase in D2C, a shifting retail landscape, or a new global focus. While we love a collab, drawing lines and defining what we do is crucial: how do we work best together as things continue to change, how do we lean into what’s working and communicate what’s not?