PANEL: Bluesky Thinking: Redefining community in today’s social media landscape

From X to Threads to Bluesky to Substack, the social media landscape has never been more tumultuous, creating a host of questions for comms teams. When to leave and when to stay? Which platforms are worth it, and what does ’worth it’ mean when tech platforms’ values don’t always align with our own? Crucially, how and where do we build community now, for our authors, our teams and ourselves?