Tagged: generation z

How OWN IT! is reimagining the book launch for a multimedia generation

With 60,000 – 80,000 books being published a year, it’s little surprise that there’s no shortage of a book launch or two. What is surprising... Read more

What publishers need to understand about Generation Z

Book publishers have a huge opportunity to capture Generation Z, but only if they truly understand them, says inter-generational researcher Dr Eliza Filby. Read more

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