Tagged: direct to consumer

A manifesto for reaching readers

Today's manifesto writer, Candide Kirk, shares with us some of the perspective of her experience in leading the Amman-based studio Quirkat . D2C, she writes,... Read more

Selling direct – what you need to know

The concept of selling direct to consumers (D2C) is, traditionally, alien to most publishers. For centuries, their route to market has been almost exclusively through... Read more

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It's community that counts

In July 2009, we implemented a community strategy at F+W Media International (David & Charles as we were then). Nearly 12 months on, it's interesting... Read more

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