Tagged: book marketing

In 2018, publishers need to rethink the content churn

Exactly how publishers harness their wealth of content will be a big factor in exactly how happy their new year turns out to be. Read more

WhereWereYouThen.com: Mining the memories of Ken Follett's readers

Do you remember the fall of the Berlin Wall? The inauguration of President Obama? The assassination of JFK? Read more

3 Critical Marketing Principles For Authors From The Bookseller Marketing and Publicity Conference

As one of the few authors who attended the Bookseller Marketing and Publicity conference this week, I was impressed with the incredible marketing campaigns that... Read more

Getting the most out of Pinterest

Pinterest. We all know what it is: reams and reams of pictures arranged on a host of online pin boards. And as with all new... Read more

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