Tagged: book

A manifesto for the future of the book

How easy it is to keep replicating the same old same old. Want to stop replicating print in digital? "Lock your marketing department away for... Read more

What an advertising agency would do with Oliver Twist

I’m going to call you Mr Dickens. I’m going to call your book/product Oliver Twist. For the purposes of debate you’re a brand new author... Read more

Q & A with Joe Bluhm, lead artist on the Morris Lessmore iPad app

If you aren't familiar with The Fantastic Flying Books of Mr. Morris Lessmore iPad app , I highly recommend you download it. The developers Moonbot... Read more

Default Profile Picture

Ken Auletta's "Googled"

If you work in the book trade and you have not yet read Googled , now is the time. Auletta's book is readable and engaging,... Read more

Why publishers should be bold with their brands in Social Media

Andy Milligan and Shaun Smith authors of BOLD: How to Be Brave in Business and Win have written a piece for FutureBook. As publishers' business... Read more

Is the digital debate the solution or the problem?

The great journalist Robert Fisk wrote a piece in the INDEPENDENT newspaper in 2005 which has stayed with me ever since because it articulated a... Read more

Book blogger and reviewer listing.

The book industry is becoming increasingly aware that engaging with a passionate group of book-loving bloggers and reviewers is an integral part of a successful... Read more

Subscribe to RSS - book