Tagged: AR

"It has been a significant learning curve": Cambridge University Press on its new AR catalogue

This month, teachers, booksellers and institutions around the world got a bit of a suprise when they received their 2019 ELT (English Language Teaching) catalogue... Read more

"It's been a revelation": why Simon Mayor and Hilary James's new book uses AR

Last Friday saw the annual FutureBook of the Year Award go to The Ghostkeeper's Journal and Field Guide, "the world's first augmented reality novel" written... Read more

It's time for publishers to choose their own adventure

Muki Kulhan is an award-winning executive digital producer with over two decades' experience creating interactive and immersive content for music,TV, entertainment and tech innovation. After... Read more

Immersive technology: which publishers are investing and why

Plenty of publishers are talking about AR, VR, mixed reality and other immersive tech - but will they put their money where their mouths are? Read more

What is the point of an augmented reality app for a book?

Earlier this year, author Jay Jay Burridge and publisher Bonnier Zaffre published the first story set in the world of Supersaurs. Imagine a world where... Read more

Curiscope's Ed Barton on the 'magical' potential of AR

AR and VR are big buzzwords in publishing at the moment. In some areas they seem destined to remain just that - buzzwords. But in... Read more

CleverBooks offers free augmented reality learning to schools

This Dublin-based startup hopes to take the current vogue for AR children's books and apply it to global edtech. Read more

Augmented reality books need to become more than a gimmick

Immersive technologies are on the rise, but what will it take for AR books to become mainstream? Read more

Publishers need to think about a 3D reader experience

Publishers looking at how to exploit virtual and augmented reality are facing a ‘Z-axis challenge’. Read more

Forget AR and VR - mixed reality is the next frontier for digital publishing

What emerging technology should publishers be exploring right now? Think AR on steroids. Read more

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