The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales,... Read more
The popular BookTok hashtag is shaping the publishing world, creating new bestellers and driving sales, TikTok Germany's content strategist Hasmik Matinyan has said. ... Read more
Ebury is rush-publishing a new edition of designer Sharon Jones' Burn After Writing, after it became a viral sensation through TikTok. ... Read more
Sphere will publish My Nonidentical Twin: What I Want You to Know About Living With Tourette’s? by 20-year-old TikTok celebrity Evie Meg. ... Read more
Black & White Publishing will publish the first book from Coinneach MacLeod, a.k.a TikToker The Hebridean Baker.
Penguin Michael Joseph have acquired Why Has No One Told Me This Before?, the first book from TikToker and clinical psychologist Dr Julie Smith. ... Read more
DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the... Read more