Tagged: Sandra Taylor

The Essex Serpent and Enid Blyton for Grown Ups among PPC winners

Campaigns for The Essex Serpent (Serpent’s Tail), When Breath Becomes Air (Vintage) and the Enid Blyton for Grown Ups series (Quercus) have been judged some of the best of 2016 at the Publishers Publicity... Read more

Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Read more

Waterstones hires Preston to relaunch Gower Street events

Waterstones Gower Street in London is set to be "rejuvenated" with a fresh programme of events after the company has hired former Simon & Schuster... Read more

Booksellers ready to relive midnight madness for Potter play

Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script... Read more

Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of... Read more

Taylor: 'more experimental' Waterstones

James Daunt’s new model for Waterstones “demands collaboration with publishers”, and the chain wants to be "more experimental", said Sandra Taylor, its head of events... Read more

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