Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy.
In 30 years of shop-floor bookselling, I have seen bulbous reputations rise . . . and pop. Below the hum of the launch party lies... Read more
Consumers may be as inscrutable as ever when it comes to their likely gift-purchases, but asking booksellers for their Christmas predictions is a relatively... Read more
Christian Lewis is leaving Vintage after 19 years to set up her own PR business specialising in literature and the arts after the division made... Read more
Grazia has run its last dedicated books page, 'Shelf Life', under books editor Alexandra Heminsley, after a redesign.
Transworld has promoted two senior press officers, Hannah Bright and Tom Hill, into managerial roles.
Pan Macmillan has launched a significant pre-publication audiobook campaign to accompany the new novel in C J Sansom’s Shardlake series, Tombland.... Read more
Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday... Read more
Approaching 500 members of the public turned up to the launch of Russell Brand’s new book Revolution (Century), although a panel debate organised as part... Read more
John Cleese will make appearances on TV programmes including BBC1’s “The Graham Norton Show”, take part in a live Twitter chat, and go on a... Read more