Tagged: promotion

DIY publicity

In 30 years of shop-floor bookselling, I have seen bulbous reputations rise . . . and pop. Below the hum of the launch party lies... Read more

Hall heads up campaign marketing at Faber

Katie Hall has been promoted to head of campaign marketing at Faber with immediate effect.   Hall joined Faber in 2013 as consumer marketing manager... Read more

WHS tips Fresh Talent dozen

W H Smith Travel has unveiled the next 12 titles in its Fresh Talent promotion, including one self-published novel and another published through new indie... Read more

Sarah Winman gets 'marvellous' marketing campaign

Tinder Press is running an “extensive” marketing campaign for Sarah Winman’s A Year of Marvellous Ways, including sending out sloe gin to trade and media... Read more

Sagan is Waterstones first 'Rediscovered Classic'

Waterstones has launched a new promotion on classic literature entitled Rediscovered Classics: The Best Books You’ve Never Read, with Francoise Sagan's Bonjour Tristesse its first... Read more

'Fake newspaper' campaign for The Monogram Murders

HarperCollins is promoting the paperback release of Sophie Hannah's The Monogram Murders by giving out fake newspapers around London containing the opening chapters of the... Read more

Launch of Bookbub India

BookBub, an e-book promotion company, has launched in India. The US-based business is a daily deal site for e-books which allows publishers and authors to... Read more

The Gracekeepers gets acrobatic launch

Vintage is launching its lead debut fiction title of the summer, Kirsty Logan’s The Gracekeepers, with an interview on BBC Radio 2’s “Simon Mayo Book... Read more

Quercus celebrates Salander's birthday

Quercus Books is to host a digital-led "Day of the Girl" celebration of Lisbeth Salander, the heroine of Stieg Larsson’s Millennium series, on the character’s... Read more

Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her... Read more

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