Tagged: Pitch Perfect

Campaign to watch: Women & Power by Mary Beard

Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power. Read more

Walters turns back the clock

Bestselling crime author Minette Walters’ return - and defection to historical fiction - gave her comms team a new set of challenges. Miriam Robinson reports.... Read more

A Frying start

For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to... Read more

Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Read more

Partnership profile: stranger than non-fiction...

When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into... Read more

Breaking the trends: Ikigai

In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new... Read more

Campaign to watch: Supersaurs

Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Read more

Campaign spotlight: taking the road less publicised

An established figure in fiction, Maggie O’Farrell’s surprise defection to non-fiction has proved a hit, topping the charts. But its success wasn’t without its challenges.... Read more

Campaign spotlight: uncharted waters...

With Paula Hawkins' Into the Water flying high in the bestseller charts, Transworld’s Julia Teece and Alison Barrow explain the obstacles and opportunities of the... Read more

Campaign to watch: When Dimple Met Rishi by Sandhya Menon

Miriam Robinson takes a look at Hodder's plans for Sandhya Menon's When Dimple Met Rishi. Read more

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