Tagged: Pitch Perfect

Campaign Focus: Three’s the magic number for Bloomsbury as Taddeo hits the top

While recommendations are a key element of any book's success, few titles have enjoyed the wildfire word-of-mouth of Lisa Taddeo's Three Women.... Read more

Feather in its cap: Faber’s stand-out campaign propels Porter’s second novel

How to follow up a bookselling sensation like Grief is the Thing with Feathers? This was the key question facing Katie Hall, Rachel Alexander and... Read more

Turning a Good Night into a great one...

Penguin Random House’s campaign for Elena Favilli and Francesca Cavallo’s Good Night Stories for Rebel Girls was unmissable. Its head of marketing Ingrid Matts and... Read more

Campaign to watch: Women & Power by Mary Beard

Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power. Read more

Walters turns back the clock

Bestselling crime author Minette Walters’ return - and defection to historical fiction - gave her comms team a new set of challenges. Miriam Robinson reports.... Read more

A Frying start

For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to... Read more

Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Read more

Partnership profile: stranger than non-fiction...

When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into... Read more

Breaking the trends: Ikigai

In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new... Read more

Campaign to watch: Supersaurs

Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Read more

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