While recommendations are a key element of any book's success, few titles have enjoyed the wildfire word-of-mouth of Lisa Taddeo's Three Women.... Read more
How to follow up a bookselling sensation like Grief is the Thing with Feathers? This was the key question facing Katie Hall, Rachel Alexander and... Read more
Penguin Random House’s campaign for Elena Favilli and Francesca Cavallo’s Good Night Stories for Rebel Girls was unmissable. Its head of marketing Ingrid Matts and... Read more
Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power.
Bestselling crime author Minette Walters’ return - and defection to historical fiction - gave her comms team a new set of challenges. Miriam Robinson reports.... Read more
For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to... Read more
Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook.
When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into... Read more
In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new... Read more
Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre).