Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power.
Bestselling crime author Minette Walters’ return - and defection to historical fiction - gave her comms team a new set of challenges. Miriam Robinson reports.... Read more
For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to... Read more
Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook.
When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into... Read more
In a crowded market for restorative and quaint lifestyle trends - often imported to the UK, and so little known - ikigai is the new... Read more
Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre).
An established figure in fiction, Maggie O’Farrell’s surprise defection to non-fiction has proved a hit, topping the charts. But its success wasn’t without its challenges.... Read more
With Paula Hawkins' Into the Water flying high in the bestseller charts, Transworld’s Julia Teece and Alison Barrow explain the obstacles and opportunities of the... Read more
Miriam Robinson takes a look at Hodder's plans for Sandhya Menon's When Dimple Met Rishi.