Tagged: Marketing & Publicity Conference

Half of women over 40 say older women in fiction are clichés, survey finds

Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey. ... Read more

Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high.... Read more

Changing gears: Marketing and Publicity Conference programme launched

The full programme for The Bookseller's highly anticipated Marketing & Publicity Conference has been unveiled covering everything from pre-orders to podcasts, influencers to events. ... Read more

'Promiscuous' readers meaningless to bottom line, says Monocle editor

Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by... Read more

Vast potential in Instagram and podcasts, M&P conference hears

Publishers have been encouraged to experiment with burgeoning platforms and mediums including Instagram and podcasts to better reach consumers. Read more

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