Tagged: Marketing and Publicity Conference

Make sure mid-tier titles aren't lost in packed autumn, Fry warns

Marketing and publicity teams need to make sure their middle-tier titles don't get lost in the crowded autumn, Canongate commercial director Jenny Fry has warned.... Read more

Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie... Read more

Sales fell 11% year on year in second quarter, Nielsen estimates

Book sales fell 11% by volume year on year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops... Read more

Elizabeth Day pays tribute to 'dazzling' Sophie Christopher in M&P keynote speech

Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference.... Read more

HQ and Gransnet survey results to be revealed at M&P Conference

A new survey of over 1,000 women, in association with Gransnet, the UK’s biggest social media site for the over 50s, and HarperCollins division HQ,... Read more

S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity... Read more

Partnerships and collaboration key to promoting books

The importance of building partnerships and collaborating was the main theme of yesterday’s Marketing and Publicity conference hosted by The Bookseller, with delegates also urged... Read more

Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and... Read more

Lloyd: digital revolution is 'absolutely not over'

The digital revolution is “absolutely” not over, Sara Lloyd, digital and communications director at Pan Macmillan has said, while arguing that there is “no room... Read more

Ilfeld replaces Spackman as Watkins m.d

James Spackman, former managing director of Watkins Media [pictured], has left the company to concentrate on agenting and publishing for cycling books. He will be... Read more

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