Tagged: Marketing and Publicity Conference

Elizabeth Day pays tribute to 'dazzling' Sophie Christopher in M&P keynote speech

Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference.... Read more

HQ and Gransnet survey results to be revealed at M&P Conference

A new survey of over 1,000 women, in association with Gransnet, the UK’s biggest social media site for the over 50s, and HarperCollins division HQ,... Read more

S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity... Read more

Partnerships and collaboration key to promoting books

The importance of building partnerships and collaborating was the main theme of yesterday’s Marketing and Publicity conference hosted by The Bookseller, with delegates also urged... Read more

Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and... Read more

Lloyd: digital revolution is 'absolutely not over'

The digital revolution is “absolutely” not over, Sara Lloyd, digital and communications director at Pan Macmillan has said, while arguing that there is “no room... Read more

Ilfeld replaces Spackman as Watkins m.d

James Spackman, former managing director of Watkins Media [pictured], has left the company to concentrate on agenting and publishing for cycling books. He will be... Read more

Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's... Read more

Haslum: 'Publishing needs a start-up mentality'

Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity... Read more

Francis to give Marketing and Publicity Conference keynote

Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at... Read more

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