Marketing and publicity teams need to make sure their middle-tier titles don't get lost in the crowded autumn, Canongate commercial director Jenny Fry has warned.... Read more
Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie... Read more
Book sales fell 11% by volume year on year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops... Read more
Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference.... Read more
A new survey of over 1,000 women, in association with Gransnet, the UK’s biggest social media site for the over 50s, and HarperCollins division HQ,... Read more
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity... Read more
The importance of building partnerships and collaborating was the main theme of yesterday’s Marketing and Publicity conference hosted by The Bookseller, with delegates also urged... Read more
Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and... Read more
The digital revolution is “absolutely” not over, Sara Lloyd, digital and communications director at Pan Macmillan has said, while arguing that there is “no room... Read more
James Spackman, former managing director of Watkins Media [pictured], has left the company to concentrate on agenting and publishing for cycling books. He will be... Read more
