Tagged: Marketing

Where is our next read?

Where is our next read?

​Recently the way we find out about new titles has changed. We spend less time standing on train platforms next to a poster of your... Read more

Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Read more

Quid pro quo

I am often perceived to be “anti- publisher”, but the truth is that I am simply pro “quality books being enjoyed by readers”, and I... Read more

Leap of faith

I am writing this in a cafe on my way to General Synod. It’s quite an exciting time in the Church of England at the... Read more

Last Christmas

Consumers may be as inscrutable as ever when it comes to their likely gift-purchases, but asking booksellers for their Christmas predictions is a relatively... Read more

Gwilliam promoted at HoZ as Watson and Knowles join

Head of Zeus is expanding its marketing team, promoting Jade Gwilliam to senior marketing manager and recruiting Amy Watson and Andrew Knowles to support the company's development plans... Read more

Hislop's bestseller celebrated with projections across London

Victoria Hislop’s bestselling The Island (Headline) and its sequel have been celebrated with a series of projections across London including Marble Arch and the dome of St Paul’s... Read more

Ingram's McCarthy joins BookMachine's editorial board

Ingram’s Peter McCarthy will join BookMachine’s editorial board next year to lead its marketing stream.  Read more

JMP appoints Arratoon as marketing head

John Murray Press has appointed Pan Macmillan’s Sarah Arratoon as its new marketing director.  Read more

Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to... Read more

Subscribe to RSS - Marketing