Tagged: Marketing

Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Read more

Quid pro quo

I am often perceived to be “anti- publisher”, but the truth is that I am simply pro “quality books being enjoyed by readers”, and I... Read more

Leap of faith

I am writing this in a cafe on my way to General Synod. It’s quite an exciting time in the Church of England at the... Read more

Last Christmas

Consumers may be as inscrutable as ever when it comes to their likely gift-purchases, but asking booksellers for their Christmas predictions is a relatively... Read more

Miller departs Pan Mac after 17 years

Pan Macmillan’s award-winning non fiction and events communications director Dusty Miller has left the publisher after 17 years. Read more

Bloomsbury to release animation for Eddo-Lodge paperback campaign

Bloomsbury is rolling out an extensive marketing campaign including creative adverts, an animation and a "major" event for the paperback release of Reni Eddo-Lodge’s Why I’m No... Read more

Ward-Best made senior marketing manager at Cornerstone

Celeste Ward-Best has been appointed as senior marketing manager at Cornerstone, beginning in the role 4th November. Ward-Best most recently worked for Penguin General, where... Read more

PRH selects winners from 'The Scheme'

Four aspiring marketers aged 18-27 have earned a place on Penguin Random House UK's new entry-level programme The Scheme, a programme launched this year... Read more

Sarah Winman gets 'marvellous' marketing campaign

Tinder Press is running an “extensive” marketing campaign for Sarah Winman’s A Year of Marvellous Ways, including sending out sloe gin to trade and media... Read more

'Fake newspaper' campaign for The Monogram Murders

HarperCollins is promoting the paperback release of Sophie Hannah's The Monogram Murders by giving out fake newspapers around London containing the opening chapters of the... Read more

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