Tagged: James Erskine

Children’s books podcasts turn up the volume to address lack of media coverage

In recent months the number of podcasts about children’s books has ramped up, with many citing dwindling reviews and print media coverage as the impetus... Read more

Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d.... Read more

Subscribe to RSS - James Erskine