Tagged: direct to consumer

The odd uncouple

Can trade publishers develop consumer brands, and effectively market and sell their content direct? More importantly, can they do this without undermining what is for... Read more

PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon... Read more

Academic booksellers frozen out by D2C

Academic publishers will put bookshops out of business if they continue to target universities and students with “aggressive” direct sales marketing, the chairman of the... Read more

Murray: Harlequin buy 'transformative'

The highlights of the second morning of Digital Book World conference in New York yesterday (15th January) came from HarperCollins c.e.o. Brian Murray discussing his... Read more

S&S and Harper launch US consumer sales channels

S&S and HarperCollins have both launched direct to consumer initiatives in the US. S&S is launching two online shops on 11main.com. One will sell bestselling... Read more

DFB launches online bookshop

Independent David Fickling Books has launched an online bookshop in time for Christmas. The shop will sell books published by DFB, including signed... Read more

Faber relaunches website for 'luxury brand' sales

Faber has relaunched its website to offer a greater focus on selling books  and a "luxury brand" experience. The new site, at www.faber.co.uk, has... Read more

Publishers step up direct to consumer offers

Publishers are continuing to explore new ways of selling directly to consumers and building relationships with readers. Penguin Random House this week launched an audience... Read more

HarperCollins US offers authors e-commerce scheme

HarperCollins in the US is encouraging authors to sell directly through its own platform, offering higher royalties on titles sold through its own site. The... Read more

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